The benefits are impressive
Research suggests almost 112 million Americans use voice assistants at least once per month. Since it’s more than a third of all online users, it suggests the American public is comfortable with these technologies. Adding them to the retail financial space should almost be a no-brainer. Maybe.
It could speed up routine financial transactions
Think of the excellent member experience you could deliver by integrating voice technology into your mobile app. Mobile banking currently enables members to perform routine financial actions in an average of under three minutes. Voice tech could shorten that to a matter of seconds because users wouldn’t have to press buttons.
It could provide more accessibility to more members
A member needs to have full function of his fingers to work an app. This can be a barrier for some users. Voice control allows more people to enjoy the ease and convenience of your banking app.
It’s another form of biometric authentication
Since voice assistants can differentiate between voices, they can use your voice to verify your identity. And, you can’t hack biometrics. This is why fingerprint access and facial recognition are now more common than passwords. With all of these options, you could, in theory, offer biometric multi-factor authentication.
But VR isn’t exactly all seashells and balloons
Despite the advantages, there are downsides to VR application in financial services They’re still relatively new and far from perfect. As such, there are a few risks that come with their adoption.
Privacy is a concern
Voice technology raises questions about privacy among some users. According to a Microsoft report, 41% of voice users are concerned about passive listening. In other words, people may avoid using your credit union’s voice tech because fear someone may be listening. People may even worry that their banking app always listens to them, even if they’re not using voice features.
Voice recognition still makes mistakes sometimes
There are lingering concerns about how accurate voice recognition technologies are. A 2017 study found it takes just two years for your voice to change enough such that VR may not recognize it. Errors like this could temporarily lock people out of their accounts.
In fact, language barriers exist between more than just humans. When it’s your personal finances, any translation error could be costly. It could easily lead to annoying and unwanted transfers or deposits.
Regulatory ambiguity could be troublesome
Financial institutions have to comply with strict regulations, and voice tech could be an issue. Right now, there are virtually no standards for how credit unions should use this technology. Working through the gray areas could be seen as more trouble than it’s worth for many institutions.
In other words, VR is both promising and imperfect
Many financial institutions are drawn to the efficiency and security of voice technology. Still, many may avoid it for now thanks to its current drawbacks. More will embrace it as the technology improves, but that’s likely to take a few more years.
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To learn more about MemberPass, email us to request a demo or FAQ list, register to attend a webinar, or visit us at www.memberpass.com.
CULedger(D.B.A Bonifii), a credit union service organization, offers MemberPass®, the simplest, most secure and convenient member identity verification method. We leverage touchless technology to protect you and your members. Visit www.memberpass.com or email email@example.com.